Coldplay must have the BEST marketing team ever. In addition to their overly pretentious iTunes commercial, they performed on the Daily Show this week, and right now they are playing on the Today show. What's next, Martha Stewart? Surely she would appreciate the ostensibly homemade jacket Chris Martin has been wearing for every performance. What, Gwyneth can't help you pick out some different outfits? Or do those colored armbands make your songs sound better?
At any rate, my mother in law purchased their song Viva la Vida on iTunes this week, so if that doesn't prove that their marketing strategy has been a success, I don't know what does.